Bra Fit Specialists

San Diego, CA

Bra, Swim, and Sport

We Carry 28-44 Bands and A-O Cups

Complimentary Fittings

Hours:

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Experience the Art of Fit at Rumeur Lingerie in San Diego

Tucked inside the beautiful Del Mar Highlands Town Center, Rumeur Lingerie is your destination for luxury lingerie and expert bra fittings. As a veteran- and woman-owned boutique, we’re redefining what it means to shop for lingerie—combining elegance, education, and empowerment in every fitting.


We believe every woman deserves to feel confident, comfortable, and beautifully supported. That’s why we’ve curated a collection of European lingerie brands known for their craftsmanship and fit—each piece designed to celebrate your natural shape. Because the right bra doesn’t just change your outfit—it changes the way you feel.


Whether you’re searching for the perfect everyday bra, a matching panty set, a supportive sports bra, flattering swimwear, or something irresistibly sexy, our trained fitters are here to guide you. Step into our boutique and uncover the artistry of lingerie that speaks to your confidence, comfort, and soul. Life’s too short for ordinary underwear—treat yourself to something extraordinary.

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We Carry 28–44 Bands and A-O Cups
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Quality Materials
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Veteran and Woman-Owned
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Discounts for Veterans
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Complimentary Bra Fittings
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Trained Fitters
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Gallery

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A woman is wearing a black bra and smiling
A woman is wearing a bra and panties.
A woman is wearing a blue lace bra

Bras and Panties

When it comes to lingerie, style and comfort should never be mutually exclusive. At Rumeur, you’ll find luxury bras and panties that do both—delicate lace designs that make you feel unstoppable and everyday essentials that keep you supported from morning to night.


Each piece is chosen for its European craftsmanship, premium fabrics, and impeccable fit—because your lingerie should be more than something you wear; it should be a reflection of your confidence and self-expression.


Find your new favorite bra and panty set at Rumeur Lingerie, Del Mar’s destination for beautifully fitted lingerie.

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Swim and Sport

Make a splash with Rumeur’s swim and sport collection, designed to keep you feeling confident from sunrise surf to sunset sips. Our boutique carries fashion-forward swimwear and supportive activewear for women who want to look and feel unstoppable.


From designer swimwear that delivers effortless style and support to sports bras and luxe activewear made for movement, every piece combines performance with polish—because who says you can’t break a sweat and still look amazing?


Explore our collection in-store at Rumeur Lingerie in Del Mar Highlands, where comfort, confidence, and style come together beautifully.

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Bra Fitting Services

Finding the right bra can feel like searching for a needle in a haystack, but not at Rumeur Lingerie. Our trained fitters are skilled artisans when it comes to size and comfort. They’ll take the time to understand your needs, ensuring you walk away with bras that feel like they were made just for you. Say goodbye to discomfort and hello to perfectly fitted bras.

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Here's what our satisfied customers are saying...

At Rumeur Lingerie, we take pride in providing exceptional service to our customers. We would be grateful if you could share your thoughts about our shop with others. Your feedback helps us improve and helps others make informed decisions. Please take a moment to leave a review of Rumeur Lingerie and let others know what you think.